Challenges and prospects of “green” marketing use by the Russian agricultural producers

The key aspects and specificity of “green” marketing in comparison with the traditional concept along areas environmental activity agricultural organizations farms are discussed article. results study conducted participation departments’ representatives Southern Federal District presented paper. research made it possible to identify main challenges for organic agriculture development use tools activities enterprises. Based on discussion as well analysis scientific literature agriculture, directions Russian organizations’ suggested, which can contribute improvement business friendliness, taking into account current global trends sustainable corporate social responsibility.